Warehouse Gyms introduced color, art and music to the plain gym aesthetic. They want their members sweating to loud music surrounded by bright colors and feeling a buzz, not unlike that of a nightclub. They introduced live DJs and nightclub lighting.
Warehouse gyms wanted to make a bold statement so they fixed containers inside the gym to use the language of material. They designed the walls to showcase graffiti to give the gym a tough, urban feel. Welcome to the new generation of gyms.